Digital and Internet marketing have been growing as a medium by leaps and bounds every second in the marketing world compared to any other traditional medium. This is also supplemented by the ever changing consumer mind set and behaviour towards their lives, products they use, direct and faster mediums which need less time from them to make decisions and help them compare and get all data they need all at one place.
In such a scenario, the objective of the brands’ digital marketing foray are multi fold: From engaging consumers to improve brand awareness and generate leads for sales or even just act as a supporting medium to the regular traditional mediums like TV, print, outdoor etc.
However thanks to its consumers, digital marketing is a very dynamic medium compared to others where the basic rules of the game are ever changing. In such a scenario, it is recommended to hire specialists like digital agencies to lead your digital marketing foray than doing it within your own controlled set-up. Not only has this medium the ability to allow measurement of every dollar spent on marketing but it can also lead to explosion of both positive and negative sentiment for your brand online.
Some of the below trends also support the same fact why digital marketing should be outsourced with a clear definition on objective and expected deliverables to agencies than in-housing it:
* Stay Industry-Relevant:
Digital marketing needs deep knowledge of today’s advanced omnichannels to devise strategies for advertising on them to ensure success. Ensuring relevance of content to the medium and its consumers along with the industry is a specialist team’s job than an in-house ones. It is important to stay creatively conscious and be aware of what is going on.
* Better Industry Storytellers:
Digital medium also needs crisp, relevant story-telling as its content to ensure success due to its consumers and their short attention span. This needs special skills similar to those needed to be successful on other mediums. Be it running customer-segmentation based messaging campaigns or device based etc, the story needs to be told aptly.
* The challenge of integrating digital and traditional marketing
Digital medium currently mostly acts as a support for traditional medium than the other way round though the trends are reversing pretty quick. At this stage, it is important all mediums are aligned and integrated to give a complete and the right picture to the consumer about the product.
* Consumer is going cross-platform:
Desktops, Tablets, Mobiles, Wearable devices and so on. Today’s consumer is everywhere and gets exposed to all sorts of content and has a very short attention span while he decides to purchase products and it is imperative that this attention is caught with the right content across the right mediums that they are exposed to.
* Advertising is becoming more expensive:
Like most other marketing mediums, digital is also getting expensive, hence it is good to be working with experts who understand how to maximize return from each buck spent.
All these are naturally part of a digital agency in Singapore’s DNA more than a company’s and are better suited for the job.